Ever since Lance Armstrong started the silicone wristband craze with
the release of his yellow "LIVESTRONG" wristbands, millions of people
worldwide have discovered a new and effective method of supporting
their favorite causes. Today, there is almost every color imaginable
to be found on these ubiquitous silicone bracelets; each one performing
their part in raising awareness for a multitude of diseases and causes.
What does the future hold for this latest fad to take our society (and
a plethora of others worldwide) by storm
Although silicone wristbands have become incredibly popular, it is
exceptionally difficult to argue that they are the height of fashion.
Even with the cachet factor, it is essential to remember that they are
made of rubber. Very few consumers are choosing to wear their awareness
bracelets to the ball or senior prom. However, this does not translate
into these wristbands as being "unfashionable" either. Indeed, silicone
wristbands have become a "fashionable fad." A fad, by definition, is a
"short-lived fashion...something that is embraced very enthusiastically
for a short time, especially by many people." Undoubtedly, many people
have enthusiastically embraced silicone bracelets. But, just how short-
lived is this awareness bracelet craze
Simple market analysis reveals to us a dichotomy in the silicone wristband
industry. Retail sales are beginning to lag, yet manufacturers are
producing silicone bracelets in record quantities, with no end in sight.
How is this possible? Simple. The fad is fading but a new, effective,
and inexpensive mainstay has taken its place - the custom silicone
wristband. Silicone bracelets have already proven themselves effective
for fundraising. Now, their fully customized cousins are proving even
more effective at targeting a variety of smaller causes, and they are
making a dramatic push into corporate promotions and trade shows. Custom
silicone wristbands are being adopted by small non-profit organizations,
large corporations, and everything in between as a powerful tool for
spreading their message, promoting their brand, and announcing new products
or even entirely new businesses. Is the key chain a fad? Is the coffee
mug, pen, calendar, mouse pad, or T-shirt a fad? No, these items are here
to stay. Custom silicone wristbands are here to stay as well. Customized
bracelets are more than just a simple promotional or fundraising item.
They are walking billboards. Human nature dictates that we share anything
that we have received free with practically everyone we meet. If we have
purchased a custom silicone wristband to support our local sports team,
church youth group, or favorite small charity, human nature often dictates
that we share this good deed as well.
The bottom line is that custom silicone wristbands can and will be used by
all types of organizations large and small. They are an inexpensive and
incredibly effective marketing tool that puts an exciting twist on word-
of-mouth advertising and viral marketing. Organizations are beginning to
realize that an investment of mere pennies per wristband has the potential
to reach dozens of prospective customers with each fully customized bracelet
introduced into their target market. In addition, local schools, churches,
and small non-profit organizations recognize the benefits of bolstering
school spirit or spreading their message while raising funds at the same
time. So, if you are looking for the silicone bracelet fad to fade any time
soon, look again. Custom silicone wristbands are not only here to stay, you
can expect to see even more of them as everyone from small local churches to
huge corporate conglomerates jump on board. With the possible combinations
of colors, messages, designs, and even sizes being infinite, creative minds
everywhere will be looking to harness the power of the custom silicone
wristband.
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