What comes to mind whenever you hear a word ‘plastic card'? Most of people relate a plastic card with a credit card. However, the truth is plastic card can be used in many formats and for many reasons. There are a number of plastic card available in the market that are of great assistance to you.
While plastic gift cards are effective at getting shoppers into stores, plastic loyalty cards ensure that those customers come back. In addition to the strengths of gift cards, loyalty programs allow merchants to:
Reward customers with points that can be applied toward future purchases or redeemed for free merchandise and services. Points may be offered as a percentage of a total amount spent or as a reward for buying specific products. For example, a beauty salon might offer points to customers who purchase items from a particular line of hair-care products.
Track customer behavior and history. Merchants can identify who their customers are, what they buy, where and when they shop, and how much they spend. Merchants can then use this information to reward top-tier clients. A golf shop, for instance, could award bonus points to thank its loyal customers.
A VIP card is the reward for your sincerity and loyalty towards a particular brand. It is the best way to get special treatment from brands and companies that value you as a customer. Interestingly, these type of plastic card can be used to for getting free access in any social or public functions and events. It gives you instant recognition and attention as well. People having a VIP card are usually given priority and they get added advantage in many every occasion and event. VIP cards are usually seen as a common bridge to make long-term ties with customers, suppliers and partners.
Discounts are always welcome in any area of business. You could popularize your expanding business by offering discounts on your products and services. Many businesses are known for making their offers affordable and therefore popular.
If you are offering a product or service at a discount, you can be sure that there will be plenty of takers. A customer with a discount card in his pocket has a feeling of reassurance. It demonstrates your commitment to him. It is an affirmation of your loyalty and a reminder that he stands to gain with every purchase he makes.
Customers who are offered plastic discount cards have every reason to stay on with you because they know that they stand to gain from the relationship. So consider offering your clients discount cards for their purchases. Whatever you may lose in monetary terms will be more than made up by the volume of clients you will gain once the word gets around - to say nothing of the goodwill you will generate in the process.
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