During luggage tags these days of intense competition, consumers are exposed, actually bombarded, to several promotions and ads all day long. Companies need to find innovative ways to reach people if they want to get more sales or even survive in some cases.
Your marketing plan or strategy should include efforts to get people to know your brand and your offer and to remember it when the time of purchase arrives.
Some experts say that a person needs to be exposed to your ad or brand for at least seven times in order to remember it in the future. It sounds a lot and difficult to achieve at least for me.
Some traditional advertising methods like newspapers or billboards are quite expensive but it's undeniable that they give you big exposure and the possibility to reach a lot of people. However, if you take into account that a person needs to see your ad seven times or more to be able to remember it, the cost starts to go up becoming impossible to afford specially for small and medium businesses.
A very popular and less expensive alternative is to give away promotional products with your logo and basic info.
When talking about promotional products, the idea behind them is to give your prospects customers something that they'll keep and not throw away. What is more, in an ideal world, it should be an item or object that they'll need to use or to look at several times increasing the exposure of your brand.
Table calendars are a very good example of a promotional product that people would probably like to keep and will look at it over and over. However, the main problem with calendars, and many other items as well, is that they've become very popular and many companies will use them as promotional items, therefore, people end up with around five or six calendars not knowing what to do with them. If you're lucky your calendar will make it to the table, however, most of the times quite a lot of promotional products ends on the trash can.
If you don't want that to happen to you, you need to find a promotional product that besides accomplishing the characteristics mentioned before, it will stand out and people will have a motivation to keep. You need to find a different idea, something not usually done by other companies.
Promotional luggage tags are perfect to put your service or product into the public eye. Everyone from frequent travelers to kids need one from one way or another to label luggage or bags. You can put your logo or company name at the front side and leave the back side blank for people to fill up their own information.
Luggage tags and bag tags have become a very useful accessory for people who are traveling, specially for frequent travelers, such as executives, sales people or sports teams. Alternatively, they have other uses, for example, they can be used on back packs, sport bags, instrument cases, computer cases, gym bags, golf bags, strollers and diaper bags.
If you do it right, people will keep your promotional luggage tags for a long time, that's why it's recommendable to do them in a durable material such as PVC or plastic. Furthermore, if you want to go one step further we would recommend to include a fun, unique or catchy design so people will have more incentives to keep them.
So, why not give away promotional luggage tags in your next trade show or event or send them to existing customers as a gift?. Word of mouth is an excellent way to promote a business, and personalized luggage tags with your logo simply take it one step further. They're a worthy addition to any marketing plan.
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